Four trends set to shake up the industry in 2020

1. Playing mother nature – natural “local” beauty
To meet consumer demand for pure and efficacious products, the industry’s approach to natural and sustainable ingredients will be adapted. With the “back to basics” trend only growing in popularity as people choose to buy locally-sourced and produced products, the safety, source and certifications of products are becoming more important than ever before.
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New Beauty Salon Services Checklist

As director of education for Universal Companies (, Anita Lumpkin is charged with creating step-by-step protocols for the unique spa treatments she develops to help salons keep their menus fresh and fun. Salon owners can follow the same process she does when developing their own treatment protocols.

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The Little Things

Our Trainer visited 4 different Nail Salons, around New Zealand, to try out pedicures, and was amazed to experience the differences in treatments and prices. As a Salon owner or manager, how often do you put yourself in your client’s shoes or your employees? No, pun intended.

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Salon Loyalty & Promotion Program

A marketing buzz must be directed at different types of people—current, prospective, and new clients. Promotional specials can be the key to long-term sustainability in your salon business. Experienced and successful salon owners have been using salon promotions and loyalty programs for years to keep salon traffic flowing, increase sales, and attract new clientele.

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Which Massage Is Right For Your Clients

Hot Stone

Takes a massage to the next level by warm and hot stones as an extension of the masseuse’s hands. Contrasting temperatures manipulate the contraction and dilation of muscle, moving fluid between tissue, improves circulation and aids repair and relief. This technique can be combined with deep tissue massage for a detox! Warming up the muscles allows the therapist to work more deeply faster relieving stiff and tired muscles. Wouldn’t recommend if sunburnt, don’t enjoy heat or medication that thins the blood.Swedish

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Beautiful Skin for all Ages

Your skin can look great at any age, naturally it will change over time, but healthy skin always shines with vitality, even if it’s no longer ‘model perfect’.

Sun and UV Damage – Starts Young and Never Ends

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The Driving Force Behind Celebrity-Powered Beauty Brands

The relationship between celebrities and cosmetics is nothing new. However, it seems that we have entered a new era. It’s easy to assume that celebrities will just slap their name on any old product to make a bit of extra cash, but even the biggest names in the industry are keen on ensuring their beauty lines stand out from the crowd.

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Advertising On A Budget

Promoting your salon, special offers and events. There are many ways to get your message out there to promote your business.  For those a little wary of social media – it is a growing phenonium and fast becoming the preferred way to advertise that it isn’t a ‘flash in the pan’ that will disappear like a fashion trend – it’s here to stay the platforms for social media are getting smarter every day.  This is a trend that isn’t going away!

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